Mission Statement

10 words that sum up our approach to marketing strategy

“They’re small words but they’re big concepts – thinking big but working small is our goal and that’s how we keep things affordable.”

Connect

Connecting charities with the people who really matter – from the philanthropists who will bring you the cash you need to fund your cause to the activists and volunteers who make that difference and spread the word.

Engage

Engaging with the audience you have, developing new relationships with those who care about your cause and giving you the digital tools and resources your charity needs to work better, faster and smarter.

Inspire

Inspiring you, your charity and your charity’s supporters – giving you the ability to then go and galvanise those who care the most about what you’re doing, driving up the funds for the most effective campaigns.

Learn

Learning about your cause and which stories to tell: why you’re so dedicated to what you do and teaching you how to best plan digital marketing activities that will resonate with your key audience. Giving you the ability to then pass on the strategies and methodologies to your employees and volunteers to really drive the charity on to its full potential.

Share

As children we’re told to share and share alike but we lose that free-flow of chatter and stream of consciousness as we age. But the best ideas usually come through collaboration and the buzz of an exchange of information between people who are enthused and passionate. We’ll discuss storytelling – the best way to get attention and funds for your cause. Whilst statistics look compelling on paper, empathy and compassion are what drive the people who matter to get involved and donate. Crafting compelling content usually involves painting with words, not numbers.

Inform

Being honest and realistic with goals and expectations, setting benchmarks, key performance indicators and looking in to the return not only on investment, but effort. We’ll inform you of new methods, tools and resources so you can get the word out about what you do and why you care. We’ll also give you the skills to look at the past, present and future of your campaigns and allow you to really dig in to the most ambitious and savvy methods to get your charity known as the leader in your segment.

Support

Whilst giving you the tools, methods and analytic powers will empower you to make better and more effective decisions, you’ll still need guidance and want to ask questions. You’ll want to know whether you’re on the right track and need feedback on what you’re doing. Questions, comments and suggestions from both sides keep communication lines open – creativity begets creativity and we’ll have regular contact to keep on track.

Lead

Leading you so you can lead your charity where you want it to go – whether you’re just starting out because your new cause touched your life, your charity is established and looking for a new direction or you just need to fine-tune existing and planned campaigns, it’s good to check your direction.

Challenge

Challenge is the everyday for a charity or non-profit: how to best use existing funds and time – would we be best off using money on marketing to make more money or ploughing it back into the cause? It’s a delicate balance and checking on assumptions and goals is hard when you’re in the midst of it every day. We’ll challenge you to think about what’s gone well, what could have been better and what ultimate success looks like. Encouraging you to think big whilst looking at the little details that make up the whole picture – a long-term, overarching strategy that takes all the challenges of charity and non-profit work into consideration.

Reflect

Reflection allows you to celebrate your successes, evaluate any losses and analyse what could be better next time. Charity work is a constant process of fine-tuning process, awareness and fundraising and it’s a balancing act that few outside of the arena completely understand. We’ll reflect on how far you’ve come from that first idea, that first campaign and your first donation and then decide together what the future will bring.