Learning about and engaging with social media is tough
Find out how to make the most of your social media accounts
Charities have never worked harder for the attention of their audiences – in the age of instant communication, it’s even more difficult to get your message out there, while it jostles for attention with offers, funny pictures of cats and the latest news on social media.
Great charity campaigns start with storytelling and nothing’s more convincing than the right picture or interesting tale about what your charity is up to. But what’s the best way to get your message across? And what’s the right medium?
Social media tends to bamboozle even those who tout themselves as social media gurus – it’s a fast-moving arena, with several different platforms dividing up your audience’s attention. Choosing the right time, network and information to share can be difficult and so many charities find themselves floundering in this area, not knowing what to say or how to say it. That blank space has haunted writers since time immemorial, but there is a way to make the magic happen…
We’ve put together a seminar to help charities with their social media requirements – it’s on Thursday, 25th September in West Kent, Tunbridge Wells from 12pm to 5pm. Cake and tea will be available throughout the session!
What you’ll learn in the seminar
How to not only increase your followship, but how to keep them engaged and reading what you link to on your site
Measuring the effect on your social media efforts – analysing and evaluating what went well and what could do with a bit of tweaking and improvement
How to make the most of what’s going on in the world; often known as ‘hashtag hijacking’ it’s often a really good way of getting your charity’s name out there and relating wider issues to what your charity does
Social media management on a budget – using social media monitoring tools and producing reports that will really show the value of investing your time in social media
Developing content that resonates with your followers – writing short, punchy tweets that link through to content that your audience will consume and then re-share
What social media networks will be covered?
Focusing on Facebook and Twitter, we’ll also talk about etiquette and best practice, understanding and segmenting your audience and discuss techniques of increasing click through rates to your website and conversions – whether that’s donations, sign-ups to volunteer posts or attendance at your most exciting events.
What else should I know?
There will also be opportunities for networking with other charity attendees and you’ll go away feeling like you’ve learned exactly what your charity needs to succeed with charity marketing on social media.
Bonus: Every attendee will also be given a report, providing a brief analysis of their social media marketing campaigns, with a focus on how they can improve on what they’re already doing, as well as a 10% discount on one-to-one social media training or campaign development for their charity.
What does it cost?
For the 5 hours of training and the benchmark analysis report, attendees will invest £20, representing great value for small to medium charities in Kent, Sussex and Surrey. Delegates can be sure that they’ll come away with a set of great methodologies and knowledge of available tools to help them really stand out on Twitter and Facebook. After filling in the details of your social media networks, we’ll call and ask your social media managers a few in-depth questions to really get to the heart of what you want to gain from the training and ensure that you get the ultimate value for money.
If you’d like to know more about social media training with Tannice Limited and what we offer, drop us a line using the contact form below or call on 01892 315976